Key Learnings From Elevate 2023
The industry came out in force once again for Elevate 2023 this June. As the biggest fitness tradeshow in the UK, Elevate offered many opportunities for learning and networking. We…
Your Guide To Elevate 2024
Following a triumphant return in 2022 and even more successful 2023, Elevate is back at ExCel London on 12 and 13 June 2024. Elevate is the must-attend tradeshow for leisure…
Measuring The Success Of New Member Onboarding
First impressions count when welcoming new paid and pay-as-you-go members to your leisure facilities. Journeys will differ. Yet, there are common ways to measure how successful your new leisure member…
Using Leisure Member Feedback To Build Loyalty
Feedback from members of your sports and leisure facilities is a valuable business asset with the right approach. Systematically gathering feedback and taking action will help you build member loyalty.…
Increase Fitness Member Engagement & Motivation All Year-Round
Fitness member engagement with your leisure facilities typically peaks in January. Motivation to be active is highest at the start of the year. Research has shown that the second Friday…
Building a long-term plan for your leisure organisation
January is one of the most important times for any leisure organisation running fitness facilities. It’s easy to see why. Every year, new years’ resolutions and festive over-indulgence send people…
Cutting Through The Festive Noise With A Great Seasonal Campaign
Christmas is just around the corner, and naturally marketing and efforts pivot towards offers and community-building seasonal content. Every business turns to its social, tv, offline and gifting ideas to…
6 Steps To Creating A Frictionless Membership Journey
Whenever anyone in your community engages with your leisure organisation, their experience needs to be as positive and as convenient as possible if you want them to return. If they…
Could Your Team Take A Step Back From Operations With Self-Service Technology?
Leisure centre goers are looking for more than just the right equipment and classes when they visit. They’re looking for the right experience. A seamless, simple experience. One that isn’t…
Back To School: Is Your Leisure Centre Prepared?
After a summer packed with children’s activities and school holiday programmes, now’s the time to put plans in place and get your centre organised for September. Back to school is…
